Ensure Your Home Business Success by Partnering with the Right Company and the Right Support Team.
Two of the most critical factors to the success of any business are the right company (with the right product) and the right support. Effective and knowledgable support from the company and a support group can be the difference between misery and failure and amazing success.But so many businesses are competitive rather than cooperational. This is where Zija shines! Not only do you have the support of a company with solid finances, experienced leadership and expert product formulators, but you also have an amazing peer and mentor support system.
Development of the Product
David Andrews, founder of Zija, first learned of the various successful humanitarian efforts associated with Moringa in 2000. Over the next several years, he researched the plant, its benefits and where and how it was grown. He also learned of its attributes and researched how it could be made into a commercial product for the entire world. During this period, Andrews was told that there was not a commercial application for this plant and that there would not be a demand or a need for Moringa in the Western world.Still determined to succeed in bringing this wonderful gift to the rest of the world, Andrews worked with growers and suppliers on three continents, developed processing procedures and found uses for parts of the plant that were previously not known. The identification of both the metabolic trigger and the most potent anti-aging compound ever found came out of this research and development process. The anti-aging compound, a cytokinin, is responsible for cell growth and rejuvenation. The quantities of this cytokinin found naturally in Moringa is 2,000 times greater than the amounts found in any plant discovered and identified so far.
This powerful cytokinin, in conjunction with other beneficial Moringa nutrients, became identified as the trademarked word Z-AtinTM. The concept of providing Moringa, with Z-Atin and the anti-aging cytokinin, to the world resulted in the formation of Zija International in 2004. Zija International is the only company in the world providing the beneficial parts of Moringa in the beverage, Zija. The Zija product is the beneficiary of multiple patent claims in a United States patent application filed by Zija International.
Development of the Company
David Andrews brought his amazing new product to his friend Kenneth Brailsford, one of the foremost experts in the health and nutrition industry and a brilliant business man. David was anxious to share the amazing benefits of Moringa with the world and knew Kenneth was the man who could take Zija throughout the world.With Kenneth's financial support Zija International was formed and they were quickly able to attract some of the top talent in the business/industry of health and wellness. (Read more about the experienced Zija management team.)
Development of Zija Power Team
Although Zija has been operating since 2004 and has sold over one million cans, most of the success has been in the retail markets. However the penetration into retail markets has been slow and costly. In 2006 Zija decided to "relaunch" the distributor organization and "bring in some new blood".This lead to the formation of the Zija Power Team - a group of experienced business men and women who have the skills to teach, train, lead and mentor new team members in building their Zija home businesses. Much excitement and anticipation has been created by the development of this core group of leaders and mentors.
The Zija Power Team is also dedicated to taking this home business opportunity to the world. This website ZijaPower.com is the first in a series of new tools, videos, audios, online web presentations and training that will provide the support and training needed to build a successful Zija home business anywhere in the world!
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